AI-Driven Customer Segmentation for an MRO Supplier


Our client sought to harness a decade's worth of customer and order data for actionable sales insights. The key goal was to create dynamic customer segments based on their evolving value to the organization. These insights would then be employed to inform and guide the sales force, either for ramping up promotional activities for less valuable customers or solidifying relationships with those demonstrating increased value.

Interested to see the complete Case Study?

Fill in your details below and we will mail it to you