Building Foundational Cloud Capabilities and Explaining Customer Behaviors for a Large Furniture Manufacturer
THE BACKGROUND
The client is a furniture retail company and has more than 180 stores across East Coast, Midwest, and Southeastern United States. The client is undergoing a digital transformation and envisions empowering marketing and customer analytics teams with an in-house advanced analytics solution supporting one-stop dashboards and predictive analytics to enable data-driven decision-making.
The objective of this project is to build a foundational central repository of customer data in cloud and develop interactive dashboards to provide key descriptive insights for the two customer behaviors, Customer Lapse and Customer Next Buy.
“The furniture industry of United States is largest furniture market in the world. Annually, this industry contributes $225 billion to the US economy. The market is expected to grow annually by 4.5%.” – Statista.com