Maximizing Profitability Through Al-Driven Coupon Optimization - A Case Study in Enhancing Retail Success

THE BACKGROUND

Our client is committed to simplifying access to high-quality pet products, with over 675 locations across 41 states. Ranked No. 20 in Entrepreneur Magazine's Franchise 500, this leading pet retailer is now focused on optimizing its coupon strategy for maximum profitability. However, the lack of differentiation between promotional and discount coupons presents a significant challenge. Without clear insights into how these different coupon types of influence customer behavior and overall profitability, our client struggles to craft an effective strategy. Understanding the distinct impacts of these coupon types is crucial for developing a more targeted and profitable approach.