The beauty of Artificial Intelligence is in its ability to consider a theoretically limitless number of factors and evolve automatically from data of any size, structure, or complexity. Since 2014, Soothsayer has helped many of the most notable organizations in the world leverage this self-learning & adaptive technology to drive intuition-crushing insights, powerful predictions, and more optimal outcomes. Traditional methods for analyzing data operate in a prebuilt structure of understanding – and often result in little more than a view of the past or simple estimates of the future. That may have previously sufficed, but the forward-thinkers of today recognize Artificial Intelligence as the biggest opportunity for creating competitive advantage.